Brand Foundation (Strategy +Creative Direction)

Primary Logo

Logo Variations

Brand Pattern/ Brand Elements

Color Palette

Typography Suite

Brand Guidelines 

Good brand design enables you to express your company’s unique identity, values, and personality cohesively and consistently through multiple touch points, leading to growing brand recognition and a community of loyal supporters and buyers.  



brand design

Timeline: 6-7 weeks


FAQ

SERVICES

SERVICES

Inquire

We start by getting to know each other— you’ll tell me about your goals and aspirations, and I’ll tell you more about my design process and what you can expect working with me on your brand design. If we’re a match, I’ll send over a detailed project proposal based on your business goals and needs, followed by an in-depth brand questionnaire that’ll help us get started on our journey in crafting the brand of your dreams. 

This part of the process is all about laying the foundation for your brand identity. It’ll be the blueprint in creating your brand’s look, feel and character in a way that resonates with your target audience and aligns with your brand ethos and business goals. This part of the process also includes gathering visual inspiration and creating mood boards, preparing us for the next step.

Using the strategy and inspiration we’ve gathered, we move on to concept development. After the extensive design process is complete, you'll receive a brand presentation where  you’ll get to envision your brand applied in real life through high quality mockups. We’ll fine-tune your brand until it’s perfect!

the process

01/discovery

the process

The BRAND DESIGN process 

is designed to uncover your brand’s unique needs and bring your visions to life through a collaborative process.

02/strategy & research

03/DESIGN

Let's Work!

The
BRAND DESIGN
process 

A brand is essentially a set of feelings and perceptions people have about your company. Through intentional and cohesive branding, you can take an active role in shaping those feelings and perceptions

Brand identity is a collection of brand elements such as logo, colors, patterns, imagery, typography and brand voice— it’s a collection of elements used to express your company. Similar to a person’s character and appearance, brand identity is the personality and image of your brand. Having a strategy based, intentionally designed brand identity is an opportunity for you to take the driver’s seat in how your brand is perceived and experienced by consumers. 

Having a strong brand identity is key in shaping a brand that is memorable and stands out in today’s ocean of endless options. If you understand the value of having a brand identity, and you’re ready to give your business the makeover it deserves—
let’s work together!

the process

BRAND

the process

The BRAND DESIGN process 

While a logo is a key brand element, there’s much more to a memorable brand than just a logo.

BRAND IDENTITY

READY TO INVEST?

Let's Work!

BRAND IDENTITY
VS. LOGO

A brand is essentially a set of feelings and perceptions people have about your company. Through intentional and cohesive branding, you can take an active role in shaping those feelings and perceptions

Brand identity is a collection of brand elements such as logo, colors, patterns, imagery, typography and brand voice— it’s a collection of elements used to express your company. Similar to a person’s character and appearance, brand identity is the personality and image of your brand. Having a strategy based, intentionally designed brand identity is an opportunity for you to take the driver’s seat in how your brand is perceived and experienced by consumers. 

Having a strong brand identity is key in shaping a brand that is memorable and stands out in today’s ocean of endless options. 
If you understand the value of having a brand identity, and you’re ready to give your business the makeover it deserves—
let’s work together!

BRAND IDENTITY

BRAND

BRAND IDENTITY

BRAND IDENTITY VS. LOGO

While a logo is a key brand element, there’s much more to a memorable brand than just a logo.

BRAND IDENTITY

READY TO INVEST?

Let's Work!



Creative Direction 

Art Direction

Digital Art

Illustrations

The possibilities are
endless
...

Looking for something other than brand design? Have something custom in mind you'd like to see come to life? Every now and then, I'll partner with like-minded clients/businesses to create something truly unique to bring those visions to life. 


DIGITAL ART

SERVICES

SERVICES

Inquire




Creative Direction

Art Direction

Digital Art

Illustrations

The possibilities are
endless
...


Looking for something other than brand design? Have something custom in mind you'd like to see come to life? Every now and then, I'll partner with like-minded clients/businesses to create something truly unique to bring those visions to life. 

DIgITAL ART

SERVICES

SERVICES

Inquire

FAQ.

do you offer other design services BESIDES brand design?

do you offer other design services unrelated to brand design?

I love art and I’m passionate about all things design! I’ll occasionally take on one-off projects with like-minded clients/businesses. There’s no limit to what we can create together. Let’s talk more, get in contact with me here!

WHAT DOES YOUR BRAND IDENTITY PACKAGE INCLUDE?

WHAT DOES YOUR BRAND IDENTITY PACKAGE INCLUDE?

Good brand design enables you to express your company’s unique identity, values, and personality cohesively and consistently through multiple touch points, leading to growing brand recognition and a community of loyal supporters and buyers.  

My brand identity package includes:
-Brand Foundation (Strategy + Creative Direction)
-Primary Logo Design
-Logo Variations
-Brand Pattern/ Brand Elements
-Color Palette
-Typography Suite
-Brand Guidelines (a document explaining how to use your
branding elements).

You can add additional brand collateral such as:
-Instagram/Social Media Kit
-Business Card Design
-Thank You Card Design
-Hang Tag Design
-Paper Bag Design
-Tote Bag Design
-Tissue Paper Design
-Sticker Design
Or any other brand collateral that’s relevant to your business.

*If you’re interested in product package design, remember to mention this in our initial discovery call as it requires additional time for research and planning, as well as exploring different packaging materials and finishes that represent your brand. 
Also, please note that in order for me to seamlessly begin the process of your package design, you’ll need to have your product finalized, and a manufacturer to source your packaging from. I don’t manage production, but I’ll work together with your chosen manufacturer to deliver the artwork in the required format for production. 

WHAT IS THE BOOKING PROCESS LIKE?

WHAT IS THE BOOKING PROCESS LIKE?

Once you’ve gotten in touch via the inquiry form, and if your project seems like something I could bring to life, I’ll reach out to discuss your project in more depth. We can schedule a free discovery call (or, if you're camera shy/prefer another form of communication, that's totally fine!) where we get to know each other— You’ll tell me more about your business, goals and visions for your brand, and I can further describe what you can expect working with me throughout your project, as well as answer any questions you may have.

If we’re an A+ fit, I’ll put together a proposal outlining everything that’s included in your brand project, based on your business goals and needs. Once you’ve reviewed the proposal and signed our agreement, you’ll book your project and secure a slot in my calendar, as well as make the first downpayment. 

Learn more about the process here.

CAN YOU GIVE ME A QUICK QUOTE FOR MY PROJECT?

CAN YOU GIVE ME A QUICK QUOTE FOR MY PROJECT?

Every business is unique, and so are their needs. Some projects require a little more of “this” and some a little more of “that”. Therefore, the price between projects varies as well. I’ll be able to put together a custom quote for you after our initial discovery call where I’ll learn more about your business, your goals, and the vision for your brand. 

HOW LONG DOES THE BRANDING PROJECT TAKE?

HOW LONG DOES THE BRANDING PROCESS TAKE?

The Brand Identity process takes about 6-7 weeks from start to finish.
You’ll receive a detailed timeline with key dates at the beginning of your brand project. 

Your project may flow quicker or slower, depending on additional brand collateral you may wish to add, or other factors such as communication, your timeliness in completing your client homework and giving feedback, as well as unforeseen circumstances. 

WHAT IF I JUST WANT A LOGO?

WHAT IF I JUST WANT A LOGO?

While a logo is a key brand element, there’s much more to a memorable brand than just a logo. 

Brand identity is a collection of brand elements such as logo, colors, patterns, imagery, typography and brand voice— it’s a collection of elements used to express your company. Similar to a person’s character and appearance, brand identity is the personality and image of your brand. Since a brand is is essentially a set of feelings and perceptions people have about your company, having a strategy based, intentionally designed brand identity is an opportunity for you to take the driver’s seat in how your brand is perceived and experienced by consumers. 

Having a strong brand identity is key in shaping a brand that is memorable and stands out in today’s ocean of endless options.

If you understand the value of having a brand identity, and you’re ready to give your business the makeover it deserves—
let’s work together!



WHAT IF I ALREADY HAVE AN IDEA OF WHAT I WANT FOR MY LOGO?

WHAT IF I ALREADY HAVE AN IDEA OF WHAT I WANT FOR MY LOGO?

During the brand strategy and creative direction part of the process, we’ll explore mood boards and the visual direction for the brand. I whole-heartedly welcome your preferences and ideas as a starting point to the design process, but I’d like to remind you to stay open minded, and remember that the design decisions should reflect the business goals and align with your target audience, rather than personal opinion. If your only objective is to bring your exact vision to life, I may not be the right fit for your project. 


SHOULD I PREPARE FOR THE BRAND DESIGN PROCESS SOMEHOW?

SHOULD I PREPARE FOR THE BRAND DESIGN PROCESS SOMEHOW?

Having a good understanding of your business and what you’re trying to achieve, as well as being open and ready to do the homework necessary for the development of your brand strategy will set us up for a great start in crafting an impactful visual brand identity. 

It’s also important to stay open minded, and remember that the ultimate goal is to develop a brand identity that serves your business. This is why the brand strategy part of the process is important— it’ll serve as our blueprint in making sure the design decisions align with the goals you are trying to achieve for your brand, rather than making decisions based on personal opinion alone.


CAN I ADD MORE BRAND COLLATERAL TO MY PACKAGE?

CAN I ADD MORE BRAND COLLATERAL TO MY PACKAGE?

Yes you can! If I’m designing your brand identity, you may request à la carte brand collateral for an additional fee. Depending on your business needs, you may want to consider brand collateral such as:

-Instagram/Social Media Kit
-Business Card Design
-Thank You Card Design
-Hang Tag Design
-Paper Bag Design
-Tote Bag Design
-Tissue Paper Design
-Sticker Design

Or any other brand collateral that’s relevant to your business. The sky is the limit!

*If you’re interested in product package design, remember to mention this in our initial discovery call as it requires additional time for research and planning, as well as exploring different packaging materials and finishes that align with your brand. 
Also, please note that in order for me to seamlessly begin the process of your package design, you’ll need to have your product finalized, and a manufacturer to source your packaging from. I don’t manage production, but I’ll work together with your chosen manufacturer to deliver the artwork in the required format for production.


DO YOU OFFER ONGOING DESIGN SERVICES?

DO YOU OFFER ONGOING DESIGN SERVICES?

Yes I do! I offer ongoing support and design services for businesses I’ve created brand identities for. My availability is based on my schedule at the time, but I dedicate space in my calendar for this purpose. Depending on your needs, the sooner you reach out, the better. There’s usually about a 1-2 week turnaround time, depending on your needs. 

DO YOU SAY YES TO EVERY PROJECT REQUEST?

DO YOU SAY YES TO EVERY PROJECT REQUEST?

Since I have limited availability, I’m not able to take on all project requests. I also take into consideration whether or not the business/ project aligns with my values, expertise or areas of interest, and would most likely decline if I feel that I wouldn’t be the best fit for the brand. 

DO YOU WORK WITH BRANDS GLOBALLY?

DO YOU WORK WITH BRAND GLOBALLY?

I sure do! Since the entire process is conveniently hosted online, there’s no geographical limit to who I can work with.

HOW DO PAYMENTS WORK?

HOW DO PAYMENTS WORK?

A 20% non-refundable deposit is due upon booking your project (I’m usually booking projects approximately 1-2 months ahead). This secures your place in my calendar and helps me plan my workload, ensuring your project receives the time and attention it deserves.
The remaining balance is divided into two payments: 40% due at the start on your project, and the remaining 40% due before the delivery of your final brand identity package. 

WHEN CAN WE START?

WHEN CAN WE START?

I’m currently booking projects approximately 1-2 months ahead. The sooner you get in touch with me via the inquiry form, the sooner we can explore a potential partnership and secure your slot in my calendar.

FAQ.

do you offer other design services unrelated to brand design?

do you offer other design services unrelated to brand design?

I love art and I’m passionate about all things design! I’ll occasionally take on one-off projects with like-minded clients/businesses. There’s no limit to what we can create together. Let’s talk more, get in contact with me here!

WHAT DOES YOUR BRAND IDENTITY PACKAGE INCLUDE?

WHAT DOES YOUR BRAND IDENTITY PACKAGE INCLUDE?

Good brand design enables you to express your company’s unique identity, values, and personality cohesively and consistently through multiple touch points, leading to growing brand recognition and a community of loyal supporters and buyers.  

My brand identity package includes:
-Brand Foundation (Strategy + Creative Direction)
-Primary Logo Design
-Logo Variations
-Brand Pattern/ Brand Elements
-Color Palette
-Typography Suite
-Brand Guidelines (a document explaining how to use your branding elements).

You can add additional brand collateral such as:
-Instagram/Social Media Kit
-Business Card Design
-Thank You Card Design
-Hang Tag Design
-Paper Bag Design
-Tote Bag Design
-Tissue Paper Design
-Sticker Design
Or any other brand collateral that’s relevant to your business.

*If you’re interested in product package design, remember to mention this in our initial discovery call as it requires additional time for research and planning, as well as exploring different packaging materials and finishes that represent your brand. 
Also, please note that in order for me to seamlessly begin the process of your package design, you’ll need to have your product finalized, and a manufacturer to source your packaging from. I don’t manage production, but I’ll work together with your chosen manufacturer to deliver the artwork in the required format for production. 

WHAT IS THE BOOKING PROCESS LIKE?

WHAT IS THE BOOKING PROCESS LIKE?

Once you’ve gotten in touch via the inquiry form, and if your project seems like something I could bring to life, I’ll reach out to discuss your project in more depth. We can schedule a free discovery call (or, if you're camera shy/prefer another form of communication, that's totally fine!) where we get to know each other— You’ll tell me more about your business, goals and visions for your brand, and I can further describe what you can expect working with me throughout your project, as well as answer any questions you may have.


If we’re an A+ fit, I’ll put together a proposal outlining everything that’s included in your brand project, based on your business goals and needs. Once you’ve reviewed the proposal and signed our agreement, you’ll book your project and secure a slot in my calendar, as well as make the first downpayment. 

Learn more about the process here.

CAN YOU GIVE ME A QUICK QUOTE FOR MY PROJECT?

CAN YOU GIVE ME A QUICK QUOTE FOR MY PROJECT?

Every business is unique, and so are their needs. Some projects require a little more of “this” and some a little more of “that”. Therefore, the price between projects varies as well. I’ll be able to put together a custom quote for you after our initial discovery call where I’ll learn more about your business, your goals, and the vision for your brand. 

HOW LONG DOES THE BRANDING PROCESS TAKE?

HOW LONG DOES THE BRANDING PROCESS TAKE?

The Brand Identity process takes about 6-7 weeks from start to finish.
You’ll receive a detailed timeline with key dates at the beginning of your project. 

Your project may flow quicker or slower, depending on additional brand collateral you may wish to add, or other factors such as communication, your timeliness in completing your client homework and giving feedback, as well as unforeseen circumstances. 

WHAT IF I JUST WANT A LOGO?

WHAT IF I JUST WANT A LOGO?

While a logo is a key brand element, there’s much more to a memorable brand than just a logo. 

Brand identity is a collection of brand elements such as logo, colors, patterns, imagery, typography and brand voice— it’s a collection of elements used to express your company. Similar to a person’s character and appearance, brand identity is the personality and image of your brand. Since a brand is is essentially a set of feelings and perceptions people have about your company, having a strategy based, intentionally designed brand identity is an opportunity for you to take the driver’s seat in how your brand is perceived and experienced by consumers. 

Having a strong brand identity is key in shaping a brand that is memorable and stands out in today’s ocean of endless options.

If you understand the value of having a brand identity, and you’re ready to give your business the makeover it deserves—
let’s work together!


WHAT IF I ALREADY HAVE AN IDEA OF WHAT I WANT FOR MY LOGO?

WHAT IF I ALREADY HAVE AN IDEA OF WHAT I WANT FOR MY LOGO?

During the brand strategy and creative direction part of the process, we’ll explore mood boards and the visual direction for the brand. I whole-heartedly welcome your preferences and ideas as a starting point to the design process, but I’d like to remind you to stay open minded, and remember that the design decisions should reflect the business goals and align with your target audience, rather than personal opinion. If your only objective is to bring your exact vision to life, I may not be the right fit for your project. 


SHOULD I PREPARE FOR THE BRAND DESIGN PROCESS SOMEHOW?

SHOULD I PREPARE FOR THE BRAND DESIGN PROCESS SOMEHOW?

Having a good understanding of your business and what you’re trying to achieve, as well as being open and ready to do the homework necessary for the development of your brand strategy will set us up for a great start in crafting an impactful visual brand identity. 

It’s also important to stay open minded and remember that the ultimate goal is to develop a brand identity that serves your business. This is why the brand strategy part of the process is important— it’ll serve as our blueprint in making sure the design decisions align with the goals you are trying to achieve for your brand, rather than making decisions based on personal opinion alone.


CAN I ADD MORE BRAND COLLATERAL TO MY PACKAGE?

CAN I ADD MORE BRAND COLLATERAL TO MY PACKAGE?

Yes you can! If I’m designing your brand identity, you may request à la carte brand collateral for an additional fee. Depending on your business needs, you may want to consider brand collateral such as:

-Instagram/Social Media Kit
-Business Card Design
-Thank You Card Design
-Hang Tag Design
-Paper Bag Design
-Tote Bag Design
-Tissue Paper Design
-Sticker Design

Or any other brand collateral that’s relevant to your business. The sky is the limit!

*If you’re interested in product package design, remember to mention this in our initial discovery call as it requires additional time for research and planning, as well as exploring different packaging materials and finishes that align with your brand. 
Also, please note that in order for me to seamlessly begin the process of your package design, you’ll need to have your product finalized, and a manufacturer to source your packaging from. I don’t manage production, but I’ll work together with your chosen manufacturer to deliver the artwork in the required format for production.


DO YOU OFFER ONGOING DESIGN SERVICES?

DO YOU OFFER ONGOING DESIGN SERVICES?

Yes I do! I offer ongoing support and design services for businesses I’ve created brand identities for. My availability is based on my schedule at the time, but I dedicate space in my calendar for this purpose. Depending on your needs, the sooner you reach out, the better. There’s usually about a 1-2 week turnaround time, depending on your needs. 

DO YOU SAY YES TO EVERY PROJECT REQUEST?

DO YOU SAY YES TO EVERY PROJECT REQUEST?

Since I have limited availability, I’m not able to take on all project requests. I also take into consideration whether or not the business/ project aligns with my values, expertise or areas of interest, and would most likely decline if I feel that I wouldn’t be the best fit for the brand. 

DO YOU WORK WITH BRANDS GLOBALLY?

DO YOU WORK WITH BRANDS GLOBALLY?

I sure do! Since the entire process is conveniently hosted online, there’s no geographical limit to who I can work with.

HOW DO PAYMENTS WORK?

HOW DO PAYMENTS WORK?

A 20% non-refundable deposit is due upon booking your project (I’m usually booking projects approximately 1-2 months ahead). This secures your place in my calendar and helps me plan my workload, ensuring your project receives the time and attention it deserves.
The remaining balance is divided into two payments: 40% due at the start on your project, and the remaining 40% due before the delivery of your final brand identity package. 

WHEN CAN WE START?

WHEN CAN WE START?

I’m currently booking projects approximately 1-2 months ahead. The sooner you get in touch with me via the inquiry form, the sooner we can explore a potential partnership and secure your slot in my calendar.